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Saturday, August 25 • 9:15am - 10:15am
Which Social Platform is Best for You?

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An essential ingredient of success for any DIY artist is maintaining control over one’s vision and voice. There is a common perception in the music industry that artists are relinquishing this control to big-tech platforms like Facebook, Twitter, Google, Apple and Amazon that increasingly mediate music’s distribution, promotion and monetization. While each platform does have its own distinct audience base and operates on its own rules for displaying and distributing content, this can actually be a benefit rather than a threat to artists, as they can study and choose such platforms strategically to reach the right fans and audiences in a way that services and augments their creative goals, rather than chasing mass distribution blindly. This seminar will give DIY artists and their teams a deep-dive into the unique strengths and mechanics of different online platforms, and how to leverage these mechanics effectively to grow an artist’s reach and community meaningfully, without sacrificing the artist’s creative vision.

avatar for Cherie Hu

Cherie Hu

Cherie Hu is an entrepreneurial journalist passionate about documenting and propelling innovation in music, media and entertainment.In September 2017, she received the Reeperbahn Festival's inaugural award for Music Business Journalist of the Year. She currently works on  colum... Read More →

Saturday August 25, 2018 9:15am - 10:15am
Omni Nashville Hotel 250 5th Ave S, Nashville, TN 37203, USA

Attendees (10)