Saturday, August 25 • 9:15am - 10:15am
Which Social Platform is Best for You?

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An essential ingredient of success for any DIY artist is maintaining control over one’s vision and voice. There is a common perception in the music industry that artists are relinquishing this control to big-tech platforms like Facebook, Twitter, Google, Apple, and Amazon that increasingly mediate music’s distribution, promotion, and monetization. While each platform does have its own distinct audience base and operates on its own rules for displaying and distributing content, this can actually be a benefit rather than a threat to artists. Artists can study and choose such platforms strategically to reach the right fans and audiences in a way that services and augments their creative goals, rather than chasing mass distribution blindly. This seminar will give DIY artists and their teams a deep-dive into the unique strengths and mechanics of different online platforms, and how to leverage these mechanics effectively to grow an artist’s reach and community meaningfully, without sacrificing the artist’s creative vision.

avatar for Cherie Hu

Cherie Hu

Contributing Writer/Editor, Freelance
Cherie Hu is an award-winning journalist focusing on the intersection of music, media and technology. She writes regular columns for Billboard, Forbes and Music Business Worldwide, with additional bylines in Variety, Pitchfork, Rolling Stone and the Columbia Journalism Review. In... Read More →

Saturday August 25, 2018 9:15am - 10:15am
Cumberland 1 Omni Nashville Hotel 250 5th Ave S, Nashville, TN 37203

Attendees (79)